2012年全球包装行业调查报告出炉
RIQIAN，YINGGUOJIANADIYADIAOYANGONGSIFABULEYIFENMINGWEI《2012NIANQUANQIUBAOZHUANGXINGYEDIAOCHA：BAOZHUANGDEFAZHANQUSHIHEJIHUI、YUSUANFENPEI、CAIGOUHEXINCHANPINYANFA》DEDIAOCHABAOGAO，DUIBAOZHUANGYEZAI2012NIANDEFAZHANTAISHIZUOCHULEQUANMIANDEFENXI。
ZONGTILAIKAN，2012NIANBAOZHUANGGONGYINGSHANGJIANGGENGJIAGUANZHUGEXINGHUABAOZHUANG、GENZONGHEJIAOYIYAOQIUYIJIZUIXINDEBIAOQIANHEBIANMAJISHU；ERBAOZHUANGMAIJIAZEGUANZHUXIAOFEIZHELIYIHEXINDEBAOZHUANGCAILIAO。CAILIAOCHENGBENSHICUJINRENMENKAIFACHUANGXINBAOZHUANGJIEJUEFANGANDEZHUYAOYINSU。
YIWEILAIZIBAOZHUANGSHENGCHANGONGSIDEGUANLIZHEBIAOSHI，TAMENGONGSIJIANGZAI2012NIANCAIQUKECHIXUDEXINCHANPINYANFACELVE，YIJIANGDIQIYEZHENGTIDESHENGCHANCHENGBEN，QIZHONGBAOKUOCAILIAODECAIGOUCHENGBEN。WEILESHIYINGZHEIGEFAZHANQUSHI，XIAOFEIPINGONGSILIANHELIHUAZAI2010NIANCHUTAILEYIXIANGXINDEZHIZHANGHEZHIBANCAIGOUZHENGCE，JIHUAZAI2015NIANNIANDIZHIQIAN，SHIXIANZAIQISHIYONGDESUOYOUZHIZHANGHEZHIBANZHONGYOU70%LAIZIJINGGUORENZHENGDEKECHIXUSENLINHUOZAISHENGCAILIAO。
MUQIANCHANGJIANDEKECHIXUBAOZHUANGCAILIAOYOUKEJIANGJIESULIAO、BOLI、ZHIZHANGHEZHIBAN，HENDUOQIYEDOUZAITONGGUOZENGJIACHANNENGHUOSHOUGOUDENGFANGSHIDUIXINXINGZHIZHANGHEZHIBANCAILIAOJINXINGTOUZI。
新包装的特点
DUIZHIZAOSHANGERYAN，XINBAOZHUANGZUIHAONENGJUBEISANDATEDIAN：JIANGDISHENGCHANCHENGBEN、JIANSHAOCAILIAODESHIYONGYIJIFUHEXIANGGUANDEHUANBAOFAGUI。ERBAOZHUANGQIYEZUIWEIGUANXINDESHIRUHETIGAOXINBAOZHUANGDEHEGUIXING、JIANSHAOCAILIAODESHIYONGHEYANZHANGCHANPINDEBAOZHIQI。
ZAIXINDEBAOZHUANGCHANPINJIEJUEFANGANFANGMIAN，ZHIZAOSHANGDEZHUYAOMUDESHIJIANGDICHENGBEN。ZHEIKEYITONGGUOJIANQINGBAOZHUANGZHONGLIANG、JIANGDICAILIAOHOUDUHESUOXIAOBAOZHUANGCHICUNLAISHIXIAN。BIRUKAFUSHIPINGONGSIJIUZAI2011NIAN2YUEJIANGQIZAIMEIGUOHEYINGGUOXIAOSHOUDEJIBAILINIUNAIQIAOKELIDEBAOZHUANGCONG140KEJIANSHAODAOLE120KE。
BAOZHUANGGONGYINGSHANGBIMAIJIAGENGGUANXINXIAOFEIZHEHEZHENGFUBUMENDUIQIYEKECHIXUFAZHANLIDEYINGXIANG。TAMENJIANGBIANDEGENGJIAYIKEHUWEIZHONGXIN，BINGYUANYIGENJUSHICHANGXUQIUDUIXINCHANPINJINXINGYANFA。2011NIAN9YUE，YINGGUOSANGSIBOLIGONGSIJIUJIANGQIHUASHENGNAIYOUDEBAOZHUANGCONGBOLIHUANCHENGLESULIAO，BINGJIECIJIANGGONGSIDUIBAOZHUANGCAILIAODEXIAOHAOLIANGJIANSHAOLE83%，ZHI88.2WANQIANKE。
最受欢迎的包装材料
51%DEBAOZHUANGZHIZAOSHANGRENWEIWALENGZHIBANDESHICHANGXUQIUJIANGZAI2012NIANYOUSUOZENGZHANG，JINSUIQIHOUDESHIFEITUBUHETUBUNIUPIZHIYIJISHENSUOBAOZHUANGJIEJUEFANGAN。
WALENGZHIBANSHIYIZHONGTANPAILIANGHENDIDESHENGWUKEJIANGJIECAILIAO。HENDUOBAOZHUANGQIYEDOUZAIDUIZHEIZHONGCAILIAOJINXINGTOUZI，ZHOUJIGONGLUJIZHUANGXIANGGONGSIJIUZAI2011NIAN12YUETUICHULEYIKUANHUANBAOWALENGZHIXIANG。CIWAI，HENDUOQIYEDOUSHIFENZHONGSHIDUISHENSUOBAOZHUANGSHESHIDETOUZI，ZHENGYUANGONGSIJIUZAI2011NIAN8YUETUICHULESHOUDONGHEJIQITUOPANSHENSUOBAOZHUANGBOMO，MUQIANYOUHEISE、BAISEHELANSEKEGONGKEHUXUANZE。
流行的包装技术
67%DEBAOZHUANGZHIZAOSHANGBIAOSHIYIJINGHUOJIHUAZAI2011NIAN~2012NIANQIJIANCAIYONGFANGQIEQIBAOZHUANG，YIQUEBAOCHANPINDEANQUANXING。CIWAI，GAOZUZUGESULIAOBAOZHUANGHEZHONGHEBAOZHUANGYEJIANGCHENGWEISHICHANGDEREDIAN，TAMENJIANGYUQIDIAOBAOXIANBAOZHUANGYIQICHENGWEIBAOZHUANGQIYEZHONGDIANKAOLVDEDUIXIANG。
BAOZHUANGQIYEXIWANGTONGGUOKAIFACHUANGXINDEFANGDAOBAOZHUANGLAIHUOQUKEHUDEXINREN、JIANGDICHENGBENYIJITIGAOCHANPINDEHEGUILV。2011NIAN9YUE，LEGOUCHAOSHITUICHULECHUANGXINDEKEZHONGXINMIFENGDECAOMEIBAOZHUANG，NENGZAIFANGDAODETONGSHI，TIGAOBAOZHUANGDEZHONGFULIYONGLVHEBIANLIXING。
DANCONGDIAOCHAZHONGKEYIKANCHU，ZHIZAOSHANGZAIXUNQIUCHUANGXINBAOZHUANGJIEJUEFANGANDEGUOCHENGZHONGYUDAODEZHANGAIZHUYAOYOU：CHENGBEN、FAGUIHEJISHU。ERDUIBAOZHUANGQIYELAISHUO，CHENGBEN、JISHUHEZHUANLISHIFANGAITAMENJINXINGCHUANGXINDE3GEYINSU。DANGRAN，CHENGBENSHISUOYOURENDOUWUFAHUIBIDEYIGEWENTI。
采购预算不断增加
DADUOSHUZHIZAOSHANGDOUXIWANGNENGJIANG12%DEYINGYESHOURUYONGYUCHANPINKAIFA，ERBAOZHUANGQIYEZEXIWANGNENGJIANG9%DEYINGYESHOURUYONGYUBAOZHUANGDEYANFA。ZONGDELAIKAN，DADUOSHUSHOUFANGZHIZAOSHANGXIWANGTONGGUOKAIFACHUANGXINCAILIAOHEJIEJUEFANGANLAIJIANGDIBAOZHUANGCHENGBEN，WEIMAIJIATIGONGGENGDUODECHENGBENYOUSHI。2011NIAN5YUE，BAOZHUANGSHEBEIGONGYINGSHANGYIDUNTUICHULEYIKUANDINGZHIHUADEBAOZHUANGSHEBEI，YIBANGZHUQIYEJIAKUAISHENGCHANSUDU。
YOUXIEGONGSIXUANZEGAIBIANYIYOUJISHUDEMIANMAO，YIBIANYIYIZHONGQUANXINDEFANGSHIXIAOSHOUZIJIDECHANPIN。LIANHELIHUAQIXIADEHUFUPINGONGSIFANSHILINJIUYU2011NIAN12YUEDITUICHULEQUANXINBAOZHUANGDEHULICHANPIN。
FENBIEYOU54%HE48%DEZHIZAOHEBAOZHUANGQIYEYUANYIJIANGQICAIGOUYUSUANDE10%FENPEIJIQUANXINDEBAOZHUANGJIEJUEFANGAN。KAOLVDAODANGQIANDEJINGJIXINGSHI，ZHEIYANGDEFENPEIFANGSHISUANSHIBIJIAOWUSHIDE。
新产品研发的主要驱动力
TONGGUODIAOCHAKEYIFAXIAN，66%DESHOUFANGZHEBAYIYONGXINGKANZUOSHICUSHIRENMENKAIFAXINCHANPINDEZHUYAOYINSU，JINSUIQIHOUDESHIDIJIAGEHEBAOHUXINGGONGNENG。XIAOFEIZHEXIHUANSHIYONGJIANDANDECHANPIN，SUOYIBAOZHUANGQIYEZAISHEJIBAOZHUANGDESHIHOUJIUYAOKAOLVDAOZHEIYIDIAN。
DUIBAOZHUANGMAIJIAERYAN，TAMENZUIGUANXINDESHICHUANGXINCHANPINDEKAIFA，QICISHIDUIXIANYOUCHANPINDEGAISHAN。LINPAIKEBAOZHUANGGONGSIZAI2011NIAN12YUETUICHULEQUANXINDEKECHIXUTUOPAN，YONGYUROULEIHEYULEIDEBAOZHUANG。
GAISHANYIYOUDECHANPINSHIBAOZHUANGQIYEDEYIGEGONGZUOZHONGDIAN，59%DESHOUFANGZHEBIAODALEZIJIDUIZHEIXIANGGONGZUODEZHONGSHI。SIDAOLAENSUOGONGSIKAIFACHULEYIKUANTEZHONGZHI，TAKEYIDAITIZHIQIANMONEIBIAOQIANSHIYONGDEBOMOCAILIAO，JIANSHAOSHIHUAHECHENGCAILIAODESHIYONG。
ZHIZAOSHANGHEBAOZHUANGQIYEZHENGZAIZUODEJIUSHIKAIFA，ERJULEJIEMUQIANYOU23%DEZHIZAOSHANGCHUYUXINCHANPINDEGAINIANKAIFAHECESHIJIEDUAN。ZAIJIANGDICHENGBENHEZENGJIACHANPINJIAZHIDESHUANGZHONGYALIXIA，TAMENDEGONGZUOZHONGDIANSHIKAIFANENGGOUYOUHUASHENGCHANGUOCHENGHEJIANGDIJINGYINGCHENGBENDECHUANGXINBAOZHUANGJIEJUEFANGAN。
CIWAI，FENBIEYOU88%DEZHIZAOSHANGHE75%DEBAOZHUANGQIYEBIAOSHITAMENYOUKENENGZAI2012NIANTUICHUXINCHANPIN。
(SHUJULAIYUAN：ZHONGHUABAOZHUANGWANG)
